I chose to work with photographer Jelena, whose eye I deeply admire; to shoot in Numen, the beautifully designed interior space, recently opened by Marija Serbek; and to wear Nurban, the expressive, theatrical label by Natalia Urbanova. Each part was chosen for it's creative value and the story it carries. There is power in creating alongside women who lead with instinct - and, more importantly, know how to translate it into something tangible. The creative process took over-unplanned and full of momentum. At one point, Jelena suggested meeting again at 4 a.m. to photograph at dawn. This spontaneous idea became a two-day, unscripted editorial - guided by intuition, light, and creative flow. The editor's portrait stands on its own. But the images that followed tell a broader story. Though I'm in them, this story isn't about me. It's about what unfolds when women create freely, led by shared energy.
-Zina Pusep [ FAB Editor-in-Chief]
From the Photographer’s Perspective
Portrait photography has always been a deep passion of mine—especially when it comes to capturing women. Every session is a chance to connect, to listen, and to find that quiet, unfiltered energy that makes someone truly who they are. That’s what drives my ongoing Portrait project: documenting women from all walks of life in their most authentic form.
This editorial was no different in its essence, even though its form was more styled, more constructed. What mattered to me was staying true to that raw core—letting the subject’s presence shine through the concept. I worked in both digital and analog, blending precision with intuition. Analog photography, in particular, lets me slow down and feel the moment, which is something I always come back to. The morning of the second shoot happened almost by accident. We had already shot several looks, but there was one dress by Natalia that I couldn’t let go of. It deserved its own setting, its own light. So I suggested we meet again—at dawn. I’m obsessed with natural light, and there’s something about that early hour that strips everything down to the essentials.
Working with women who are willing to surrender to the creative moment, who are open to flow and improvisation—that’s endlessly inspiring to me. It’s in those unplanned, spontaneous shifts that the real magic happens. And looking back at the photos now, all I can think is—I’d do it all over again. The process itself sparked new ideas, new visions.
- Jelena Cejovic Vukcevic [Photographer]
